The strategy of persuasion has become very fashionable. Those who can persuade others to perform certain tasks and think in certain ways are highly desirable candidates for leadership positions. Whether we want or not, we must deal with persuasion strategies every day. However, there is a dark side of persuasion that may cause the opposite of achieving organizational goals: loss of trust and co-worker withdrawal. Discovering how persuasion works, understanding its dynamics and applying persuasion strategies without compromising trust and employee health will maximize the success of your organization.
The dynamics of persuasion
Information
| Date | 18. April 2020 |
| Target audience | Leaders, executives and managers who want to successfully apply persuasion strategies and motivate their teams in long term for the success of the organization. |
| Location | Hotel Boldern, Männedorf (ZH), a unique location above the Lake of Zurich offers a supreme blend of the fashionable Zurich Lake area and the countrylike aspects of the surrounding hills and vineyards. |
| Duration | 1 day |
| Language | English |
| Prior knowledge | We recommend the modules Awareness in Business Communication and/or Basics of Efficient Interpersonal Communication in Global Corporations. |
| Fees | CHF 950.00 including 3-course business lunch, drinks and snacks during coffee breaks (coffee, tea, water, juice), parking and shuttle from Bahnhof Männedorf, writing pad and pen, seminar documentation. |
